Amazon To Enter Crypto Market With Stablecoin Initiative

Amazon is reportedly preparing to launch its own stablecoin, a move that could significantly disrupt traditional payment systems. The e-commerce giant aims to reduce billions in payment processing fees currently paid to intermediaries like banks and card companies. Industry estimates suggest these fees cost Amazon between $5 billion to $10 billion annually.

The stablecoin pivot follows broader trends in tokenization, with competitors like Walmart also exploring similar initiatives. In Asia, Alibaba co-founder Jack Ma''s ANT International has applied for stablecoin licenses in Hong Kong and Singapore, jurisdictions preparing to implement formal regulations for such assets.

Payment efficiency appears to be the primary driver behind Amazon''s crypto ambitions. By leveraging blockchain technology, the company could streamline transactions while avoiding traditional financial gatekeepers. This strategic shift mirrors growing institutional interest in digital assets as operational tools rather than speculative investments.